Tai Anderson's Online Hub

I was a founding member of the Atlanta-based band Third Day where I was lovingly referred to as “the business guy.” There, I led all of the band’s business initiatives since its inception. Additionally, I designed the merchandise, live stage production, ticketing models, marketing plans and online platforms. From its humble beginnings, the band grew into a worldwide entertainment brand with raving, passionate fans.

Despite operating in an industry with declining year-to-year revenues, I built sustained growth for Third Day by focusing on building “fans for life.” Subsequently, the band saw consistent growth despite declining album sales throughout the industry. Along the way, I developed a passion for marketing and working with creatives.

I blog regularly on LinkedIn and taispeak.com, where I translate my fan-building experience from music to the larger business world. I am a regular speaker at business, civic, and religious events. I am also a regular guest lecturer for Kennesaw State University’s Music and Entertainment Business program.

Following my time in Third Day, I worked for Syrup, helping brands find sweet clarity and sticky marketing solutions. Additionally, I worked as the Director of Partner Development for Leadercast, helping build leaders worth following.

I am currently the Marketing Director for Supreme Lending Southeast, where I help customers realize the American Dream of home ownership. Read below to learn more about my personal mission, my style of work, and some places where I’ve had the opportunity to serve.

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To inspire others to greatness

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No matter what I do, I try to bring out the best potential in others. As a musician, I developed tangible expertise in collaboration. I wholeheartedly believe that the mark of meaningful collaboration is an end-result that is seemingly greater than the sum of its individual parts. As a bass player, I am firm believer in laying a solid foundation over which the right melody can soar. I approach every interaction with the same philosophical approach. I will speak up when needed, am eager to lead, but judge success not by imprint so much as the effect the outcome has on its intended audience.

listen, create, improve, duplicate, scale, automate

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Supreme Lending Southeast, regional marketing manager

Serving Others Before Self. At Supreme Lending, I help maximize the productivity of our team through communication that inspires and educates. Business is about the bottom line. However, business leaders often focus on the wrong bottom line. It's not about making money. It's about adding value to our key constituents by helping them realize their personal & professional best.


The Recording Academy, atlanta chapter president

The GRAMMYs are the only peer-presented award to honor artistic achievement, technical proficiency and overall excellence in the recording industry, without regard to album sales or chart position. As the president of the Atlanta Chapter, I lead a board of 40 creative professionals committed to fostering the musical ecosystem in our region.


TAISPEAK, content creation

At TAISPEAK, I engage my audience around issues around topics focused on leadership, marketing, culture and faith. TAISPEAK serves as the hub of my online content including blogs, podcasts, and public speaking. 


CEOSPEAK, ceo/producer

At CEOSPEAK, I help business leaders tell their stories. I host, record, edit and produce audio podcasts to help scale leadership throughout forward-thinking organizations. "The difference between mere management and leadership is communication." Winston Churchill


Positively Roswell, communications

We seek to enhance the level of citizenry engagement in local Roswell, GA governance and to better educate voters on local issues; fostering elevated, collaborative, respectful dialog between the city and its citizens. 

 

BOARD SERVICE

FORMER BOARD SERVICE

AWARDS   

  • 4 X Grammy Award Winner

  • American Music Award 2011

  • 32 GMA Dove Awards

  • 30 # 1 Radio Singles

  • 8 Million + Albums sold

  • Georgia Music Hall of Fame Inductee 2011

  • Numerous songwriting awards

  • 2017,2018 #1 TOP WORKPLACE, AJC

  • 2018, #1 BEST PLACES TO WORK, ATLANTA BUSINESS CHRONICLE